It appears that Rihanna was dropped from her Nivea campaign for being deemed "too sexy" for their family brand. The head of Nivea's parent company Beiersdorf, Stefan Heidenreich, doesn't understand why Rihanna was the face of Nivea's 100th anniversary year.
“Rihanna is a no go,” Heidenreich told German newspaper Die Welt.
“I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company, which stands for trust, family and reliability." He went on to say that the ads that Rihanna shot last year should have never been aired.
In one ad, a family is seen moisturizing with Nivea while Rihanna’s sultry hit "California King Bed" plays in the background. The original video of the song shows the star wearing stockings and lingerie writhing with a man on a bed.
What did Rihanna have to say?
Well, she immediately took to her Twitter to respond to Heindenreich's comments and posted a headshot of him, adding, “No caption necessary.”
I'm sure Rihanna doesn't really care, she'll surely go about partying, drinking and posting more sexy pictures on her Twitter.
It appears that Rihanna was dropped from her Nivea campaign for being deemed "too sexy" for their family brand. The head of Nivea's parent company Beiersdorf, Stefan Heidenreich, doesn't understand why Rihanna was the face of Nivea's 100th anniversary year.
“Rihanna is a no go,” Heidenreich told German newspaper Die Welt.
“I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company, which stands for trust, family and reliability." He went on to say that the ads that Rihanna shot last year should have never been aired.
In one ad, a family is seen moisturizing with Nivea while Rihanna’s sultry hit "California King Bed" plays in the background. The original video of the song shows the star wearing stockings and lingerie writhing with a man on a bed.
What did Rihanna have to say?
Well, she immediately took to her Twitter to respond to Heindenreich's comments and posted a headshot of him, adding, “No caption necessary.”
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