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The Weeknd cuts his ties with H&M over this offensive photo

The Weeknd has cut ties with clothing retailer H&M after a controversial photo of a black child modeling a hoodie which read "Coolest Monkey in the Jungle" appeared on the company's website.

The singer tweeted on Monday, "Woke up this morning shocked and embarrassed by this photo. I'm deeply offended and will not be working with H&M anymore."

The offensive photo quickly went viral on social media with various celebs speaking out and calling the ad racially insensitive. 

H&M quickly addressed the controversy in a statement. "We sincerely apologize for offending people with this image," the company told USA Today of the ad. "The image has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues."

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